Campaigns that connect for mission-driven organizations

As a creative agency, we understand the unique challenges that non-profit organizations and charities face. Our services are designed to do more than just raise awareness – we transform visual communication into concrete actions and results. From abstract themes to clear campaigns, from a long list of communication goals to an effective series of assets..

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Our Solutions:

⚡︎ Clear Strategy from Complex Goals:
Organizations face an abundance of themes and policy objectives. We translate this diversity into a clear and cohesive strategy. By implementing structured planning and well-defined campaigns, we ensure consistent and authentic communication that fully aligns with your organization’s identity and mission.

⚡︎ From Awareness to Action:
Awareness is often just the first step. We develop campaigns that not only capture attention but also provide clear pathways to support. By incorporating concrete follow-up steps into each campaign, we help the target audience easily navigate toward relevant support services.

⚡︎ Visual Impact with Substance:
Our visual approach combines aesthetic power with meaningful content. We create concepts and designs that not only captivate through aesthetics but also effectively convey the core message. This way, we engage both the hearts and minds of your audience.

With these services, we ensure that your organization not only stands out but also truly makes a difference.

What do we do??

⚡︎ Campaign Strategy ⚡︎ Campaign Concepts & Campaign Execution ⚡︎ Full-Service Production ⚡︎ Social Media Strategy ⚡︎ Content Planning ⚡︎ Branding ⚡︎ Development of Visual Tone-of-Voice for Brands & Organizations ⚡︎ Film, Photography, Copy & Design ⚡︎ Media Buying⚡︎ Management of All Online & Offline Publication Formats
⚡︎ Workshops & Creative Sessions for Teams

Who do we work fort?

⚡︎ Amnesty International ⚡︎ Veilig thuis ⚡︎ GGD / Dutch Health Service ⚡︎ The Emma Children’s Hospital ⚡︎ Shades Of Love ⚡︎ City of The Hague ⚡︎ Ministry of social Affairs

⚡︎ Probation Services Netherlands ⚡︎ IkPas

A Selection of Themes We Have Communicated in the Past 12 Months:

⚡︎ Dry January ⚡︎ Quit smoking campaigns ⚡︎ Elder abuse ⚡︎ Intimate terror ⚡︎ Honor-based violence⚡︎ HIV prevention ⚡︎ World Aids Day ⚡︎ Effective and humane probation

⚡︎ FGM

Case: Awareness Campaign on Elder Abuse – GGD

How we made a hidden problem visible.

⚡︎ The Challenge

Elder abuse is an issue that often takes place behind closed doors. Victims feel isolated and helpless, while bystanders and professionals often fail to recognize the signs. The GGD wanted a campaign that both raises awareness among the general public and effectively addresses specific target groups – victims, perpetrators, and professionals – guiding them to the right support.

The campaign needed to be both subtle and aesthetically striking, while creating impact across a variety of offline and online channels.

⚡︎ The Concept

We chose not to depict victims as helpless, but as autonomous individuals. Elder abuse can happen to anyone, and for this reason, it was crucial to convey the hidden nature of the problem in a compelling way.

The core of the campaign lay in the thoughts of the victims. The phrase “I don’t want to give up my PIN card” immediately reveals the subtle yet deeply invasive boundary violation that older people may experience. This makes the problem immediately relatable and recognizable, without showing explicit images of abuse.

⚡︎ Multichannel Strategy

To effectively reach the three target groups, we specifically tailored the message and communication channels:

- Victims encountered the campaign in familiar locations, such as care facilities and senior housing. Here, we provided direct contact with a trusted person via an accessible phone number.

- Perpetrators were addressed with an empathetic tone. We offered solutions to ease the burden of caregiving and helped them gain insight into their behavior. Instead of condemnation, we offered understanding and solutions.

- Professionals were confronted with tools for recognizing signs and concrete guidelines for taking action in the workplace.

⚡︎ Execution

The campaign was widely rolled out through:

• Outdoor advertising / OOH (Out-of-Home)

•Social media and web publications

•Posters in care locations and places where older people gather

• An exhibition in the atrium of The Hague City Hall

•Visual support for workshops, lectures, and seminars

The exhibition played a key role in raising awareness. With a combination of photography, video, and design, we portrayed the stories of victims and professionals in a respectful, impactful way.

Case: Campaign World Aids Day

Services: Concept, Campaign Strategy, Photography, Animation, Copywriting, Design, Media Buying, and Full-Service Production

⚡︎ The Challenge

Awareness about HIV is decreasing, even though the end of HIV is in sight—provided we work together globally and remain vigilant. At the same time, the image of the LGBTQ+ community is deteriorating. Our brief: create a positive, unifying campaign that addresses these pain points.

⚡︎ The Concept

The core of our message is: we. It's about togetherness. When we all work together, we make the world a better place for everyone. Together, we can overcome anything because in the "we" lies the power of reciprocity and solidarity—values we can be proud of. We also celebrate love and unity in diversity, themes that leave no room for exclusion.

Let's be proud of what we've accomplished together: nearly eradicating this devastating disease that can affect us all.

⚡︎ Execution

The campaign was widely rolled out through:

Outdoor advertising / OOH (Out-of-Home)
Social media and web publications
Posters in care locations and target-specific venues

Case: Campaign ‘Ik Pas’

Services: Concept, Campaign Strategy, Photography, Animation, Copywriting, Design, Social Content, Media Buying, and Full-Service Production

⚡︎ The Challenge

How do you encourage people to drink less without giving unsolicited advice? How can a government agency get involved in an individual's lifestyle without being preachy? How do you motivate?

⚡︎ The Concept

We believe that intrinsic motivation is the only motivation that truly works. Autonomy and self-development are driving forces, which is why we don't tell anyone what they should or shouldn't do.

Instead, we created a concept where we feature a series of free spirits in every edition of IkPas. These self-directed, free, and powerful individuals navigate by their own compass. They consciously choose to drink less, not because it is imposed on them, but because they have made this choice themselves, based on their own convictions.

In this way, we can specifically address each target group. Within each specific group, we find that inspiring free spirit who serves as an example for the group. The final choice remains entirely with the viewer. We combine this with clear, quick links to online environments where support and help for a healthy lifestyle change are available.

⚡︎ Execution

The campaign was widely rolled out through: