Campaigns that connect for organizations with a mission
As a creative agency, we understand the unique challenges faced by non-profit organizations and charities. Our services are aimed at creating more than just awareness – we transform communication into concrete actions and results. From abstract themes to clear campaigns, from a long list of communication goals to an effective series of messages.
Our solutions:
⚡︎ Clear strategy from complex goals:
Organizations face an abundance of themes and policy objectives. We translate this diversity into a clear and cohesive strategy. By implementing a well-organized plan and clear campaigns, we ensure consistent and authentic communication that perfectly aligns with your organization’s identity and mission.
⚡︎ From awareness to action:
Awareness is often just the first step. We develop campaigns that not only grab attention but also provide clear pathways to assistance. By offering concrete next steps in each campaign, we help the target audience easily find their way to relevant support services.
⚡︎ Visual power with substantive depth:
Our visual approach combines aesthetic strength with substantive relevance. We create concepts and designs that not only persuade through aesthetics but also effectively convey the core message. In this way, we engage both the heart and the mind of your target audience.
With these services, we ensure that your organization not only stands out but also truly makes a difference.
What do we do?
⚡︎ Campaign Strategy ⚡︎ Campaign Concept & Campaigns ⚡︎ Full-Service Production ⚡︎ Social Media Strategy ⚡︎ Content Planning ⚡︎ Branding
⚡︎ Development of Visual Tone-of-Voice for Brands and Organizations ⚡︎ Film, Photography, Copy & Design ⚡︎ Media Buying ⚡︎ Management of all Online & Offline Publications ⚡︎ Creative Sessions for Teams
For whom do we do this?
⚡︎ Amnesty International ⚡︎ Veilig thuis ⚡︎ GGD / Dutch Health Service ⚡︎ The Emma Children’s hospital ⚡︎ Shades Of Love ⚡︎ City of The Hague ⚡︎ Dutch Ministry of social affairs ⚡︎ Reclassering Nederland ⚡︎ IkPas ⚡︎ Vitaal Ouder Worden
A selection of the themes we have communicated over the past 12 months:
⚡︎ Dry January ⚡︎ Quit smoking campigns ⚡︎ Elderl abuse ⚡︎ Intimate terror ⚡︎ Honor violence ⚡︎ HIV prevention ⚡︎ World AIDS Day ⚡︎ Effective and humane rehabilitation ⚡︎ FGM
Case: Awareness campaign on elder abuse – GGD
How we drew attention to a hidden problem
⚡︎ The Challenge
Elder abuse is a problem that often occurs behind closed doors. Victims feel isolated and helpless, while bystanders and professionals often fail to recognize the signs. The Public Health Service (GGD) wanted a campaign that not only raises awareness among the general public but also effectively addresses specific target groups—victims, perpetrators, and professionals—and directs them to the right help.
The campaign needed to be both subtle and aesthetically striking, making an impact through a variety of offline and online channels.
⚡︎ The Concept
We chose not to depict victims as helpless, but as autonomous individuals. Elder abuse can happen to anyone, and that’s why it was crucial to convey the hidden nature of the problem in a powerful way.
The core of the campaign focused on the thoughts of victims. The text “I don’t want to give up my bank card” immediately reveals the subtle yet deeply invasive boundary violation that elderly people can experience. This makes the issue immediately relatable and recognizable, without showing explicit images of abuse. To emphasize the hidden, lingering nature of elder abuse and give the visuals a sense of stillness in a world flooded with images and constant movement, we used endlessly repeating slow-motion portraits.
⚡︎ Multichannel Strategy
To effectively reach the three target groups, we specifically tailored the message and communication channels:
Victims encountered the campaign in familiar places such as care facilities and senior residences. Here, we offered direct contact with a trusted person through an easily accessible phone number.
Perpetrators were addressed with an empathetic tone. We provided them with solutions to relieve the pressure of caregiving and offered insight into their behavior. Instead of condemnation, we provided understanding and solutions.
Professionals were confronted at the workplace with signaling tools and clear guidelines on how to take action.
⚡︎ Execution
The campaign was widely rolled out through:
Outdoor advertising / OOH
Social and web publications
Posters at care locations and places where elderly people gather
An exhibition in the atrium of The Hague City Hall
Visual support for workshops, lectures, and seminars
The exhibition played a key role in raising awareness. Using a combination of photography, video, and design, we portrayed the stories of victims and professionals in a respectful, powerful way.
Case: Campaign World Aids Day
Services: Concept, campaign strategy, photography, animation, copy, design, media buying, and full-service production
⚡︎ The Challenge
Awareness of HIV is declining, while the end of HIV is within reach—if we collaborate globally and stay vigilant. At the same time, the image of the LGBTQ+ community is deteriorating. Our brief: create a positive, unifying campaign that addresses these pain points.
⚡︎The Concept
The core of our message is: we. It's about togetherness. If we all work together, we make the world a better place for everyone. Together, we can overcome anything, because in the 'we' lies the power of reciprocity and solidarity—values we can be proud of. In doing so, we celebrate love and unity in diversity, themes that leave no room for exclusion.
Let’s be proud of what we’ve achieved together: almost defeating this devastating disease.
⚡︎ Execution
The campaign was widely rolled out through:
Outdoor advertising / OOH
Social and web publications
Posters at care locations and target-specific locations
Case: Campaign Dry January’
Services: Concept, campaign strategy, photography, animation, copy, design, social content, media buying, and full-service production
⚡︎ The Challenge
How do you encourage people to drink less without giving unsolicited advice? How can a government body intervene in an individual's lifestyle without being preachy? How do you motivate?
⚡︎ The Concept
We believe that intrinsic motivation is the only motivation that truly works. Autonomy and self-development are driving forces, which is why we don’t tell anyone what they should or shouldn’t do.
Instead, we created a concept in which each edition of the Dutch IkPas campaign features a series of trailblazers. These self-guided, free, and powerful individuals navigate by their own compass. They consciously choose to drink less, not because it’s imposed on them, but because they have made this choice from their own conviction.
In this way, we can speak directly to each target group. Within every specific group, we find that inspiring trailblazer who serves as an example for the group. The final decision is entirely left up to the viewer. We combine this with clear, quick links to online spaces where support and help are available for a healthy lifestyle change.
⚡︎ Execution
The campaign was widely rolled out through:
Outdoor advertising / OOH
Social and web publications
Posters at all care locations in the region and target-specific locations
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